Fnatic & Steelcase
A partnership to bring an elevated seating experience to gaming.
London, United Kingdom, 25 April 2024 – Fnatic, the London-based global esports performance brand, has today announced a partnership with Steelcase, a global design furniture manufacturer, to become the Official Performance Seating Partner for the world-leading organisation. The collaboration marks the start of a relationship between the two brands, looking to make gaming seating an appealing ergonomic experience to gamers.
Founded in 1912, Steelcase is globally renowned for their research-based and insight-led furniture and space solutions. They have existing relationships within the esports world where they are the official performance seating partner to Luminosity Gaming, as well as the official chair for the VCT Asia Pacific League. They also research and promote insights on optimising gaming spaces through design.
As part of the deal, Steelcase will provide chairs for Fnatic’s pro players, creators, and staff in locations across Europe. Together they will also partner in bringing Steelcase’s know-how of high-performance ergonomics to the gaming enthusiast community, while deriving learnings to further inform innovations for possible future gaming products.
The partnership will be amplified across Fnatic’s social channels, through dedicated streams with their creators as well as educational content hosted on Steelcase’s website.
Steelcase joins Sony Inzone, Jack Link’s, Betify and Sony Camera’s as global partners for the elite esports’ organisation in 2024.
Fnatic CEO, Sam Mathews, said:
“We have been looking for the right chair partner for a while, one that would share our vision for what gaming chairs should be. The first time we spoke to them we could see our two brands were aligned in providing gaming chairs that are ergonomic, but also look and feel great for our players and creators. We can’t wait to show our audience what we can do together.”
Andrea Kilin, Director of EMEA Retail Business, Steelcase said:
“We’re thrilled to be launching our first European Gaming/ esports partnership with one of the best, most successful, respected, and well-known esports organisations, globally. It has been obvious since kicking off our conversations that we share similar values, a commitment to excellence, performance and well-being, while connecting individuals through meaningful communities. Steelcase is proud to be the Official Performance Seating Sponsor of Fnatic! We’re excited to bring true ergonomics to how enthusiast gamers and pro Esports players sit, move & game.”
About Fnatic
Fnatic is a global Esports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful esports brands of all time. Beyond winning prestigious championships, Fnatic’s mission is to be the flagship brand for performance. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millenials. It delivers industry-leading content, experiences and activations through its offices and facilities in cities between London and Tokyo. For more information, visit Fnatic.com.
About Steelcase
Established in 1912, Steelcase is a global design, research and thought leader in the world of work. We help people do their best work by creating places that work better. Along with more than 35 creative and technology partner brands, we design and manufacture furnishings and solutions for the many places where work happens — including learning, health, work from home and gaming. Our solutions come to life through our community of expert Steelcase dealers in approximately 770 locations, as well as our online Steelcase stores and other retail partners. Founded in Grand Rapids, Michigan, Steelcase is a publicly traded company with fiscal year 2024 revenue of $3.2 billion. With approximately 11,300 global employees and our dealer community, we come together for people and the planet.