Culture + Talent

Fast Forward

Active Agents in the Gig Economy

Read 3 minutes

Podcast

Listen to: Fast Forward
Fast Forward

Freelancers already make up 35 percent of U.S. workers, according to a survey released by the Freelancers Union, based in New York City. Another large study released by the McKinsey Global Institute found that 20-30 percent of the labor force in the European Union is made up of independent workers who are self-employed or do temporary work. As the gig economy expands, freelancers and salaried professionals will look for greater diversity in their work experiences and new roles that inspire and challenge them. Companies of all sizes will follow suit as the workforce fluctuates, experimenting with flexible office arrangements, modular workplaces, co-working spaces and new service models for using and provisioning space.

Consider this scenario in the not-so-distant future: Your company pays a monthly membership fee for a flexible workplace in San Francisco’s Little Saigon to support its rapidly growing teams with the kind of spaces that fit your culture. You spend much of the first quarter in this custom-built office suite, looking out at a newly-revitalized city park as you sip your fruit water. There is not a PC to be found. What you see, instead, are touchscreen computers for small or large groups—some fixed, some mobile—in open studios. You meet a freelance data analyst from Senegal, who moonlights as a Lyft driver, a tech writer whose byline you remember vaguely from Wired, and a Ph.D. candidate attending Cambridge, who specializes in “topic modeling,” an algorithm used to categorize written text into substantively meaningful categories.

You review the terms of a two-week project in an informal space, where softly upholstered chairs, richly grained oak tables and plush rugs make everyone a bit more comfortable and relaxed. Two weeks later the data analyst is off to New Jersey for a consulting job in population healthcare, but you’re connected on Upwork and he’s easy enough to reach online. One early morning in April you work from home, getting dressed in a suit and tie and slipping on a mixed reality headset to present a detailed project pitch to a potential client in London whose day is halfway through. Their hologram-like images appear, as if by magic, in a virtual boardroom. The Ph.D. candidate is there, too—or at least her incredibly lifelike image is— ready with an impressive word visualization, clarifying past customers’ perceptions of the potential client. You enjoy shifting between work at the new office and your home, feeling free to choose the places that best support the work you need to do.


  1. Glimpses Into the Future
    1. Active Agents in the Gig Economy
    2. Navigating Oceans of Data
    3. Intelligent Innovation Networks
    4. Healthy, Sustaining Spaces
    5. Room as Team Member
    6. Spaces that Know Us
    7. Virtual Social Spaces

Related Stories

Connecting to Culture

Connecting to Culture

As remote work becomes more prevalent, the role of the office is evolving. ANSR CEO and Founder Lalit Ahuja emphasizes that workplaces must make the company’s brand and culture tangible for globally distributed teams.

Why We Need More Humor at Work with Jennifer Aaker + Naomi Bagdonas (S4:E8)

Why We Need More Humor at Work with Jennifer Aaker + Naomi Bagdonas (S4:E8)

What’s so funny? Turns out humor at work is for more than just a good laugh. It can help us influence people and be more creative. Authors and educators Naomi Bagdonas and Dr. Jennifer Aaker join the Work Better podcast to share how our brains change when we laugh, why humor isn’t just for extroverts and how more laughter can make a big impact on business. (Read transcript) (Find in Apple Podcasts, Spotify or wherever you listen)

Breaking Our Obsession with Generations with Mauro Guillén (S4:E7)

Breaking Our Obsession with Generations with Mauro Guillén (S4:E7)

Have you ever held back on something because it just wasn’t “age appropriate?” Or evaluated someone based on if they’re a Millennial or Gen Z? Mauro Guillén joined the Work Better podcast to challenge conventional thinking about generational differences. He says these ideas are preventing people from reaching their full potential in life and at work. Listen to how he says we should all be thinking differently about generations in the workplace. (Read transcript) (Find in Apple Podcasts, Spotify or wherever you listen)